Sanabel Modern Motors Showcases Latest Chery PRO Models in Riyadh and Dhahran
The In-Mall display aims to provide people with an immersive experience
Jeddah October, 2021: Sanabel Modern Motors, a Mohammed Yousuf Naghi company, launched the first on-ground activation for Chery PRO models in Riyadh and Dhahran. Chery's Tiggo 8, Tiggo 7, and Arizzo 6 PRO models made their first public debut in Granada and Dhahran malls, where shoppers are induced to discover, check and inquire about the vehicles.
The Mall Displays come amid progressive plans to open car showrooms and service stations in Riyadh and Dammam. In addition, Sanabel and Chery are embarking on an Omni-channel, engagement strengthening their vision of a fully integrated customer buying experience. The direct interaction with prospective customers aims to educate, entertain and entice the PRO feeling among the mass public, said the management of Sanabel Modern Motors in a statement.
"People are looking for something more than the usual promises of excellence," said Sanabel's administration. "The Chery PRO Models offer a fresh perspective on luxury and performance, integrating aesthetics, purpose, and technology to deliver a flexible and enjoyable driving experience," they added.
For fifteen days, the Tiggo 8 PRO, Tiggo 7 PRO, and Arizzo 6 PRO will be displayed in Granada Mall in Riyadh and Mall of Dhahran in Dhahran. Families accompanied by their children are excited to explore the PRO features in comfort, infotainment, and entertainment segments. In addition, shoppers expressed eagerness to know more about Chery's PRO models and are assisted by well-informed brand representatives on the spot.
Sanabel is planning to continue its customer-centric approach in the future as well. Exciting and creative Chery's displays will be showcased in various public places, including universities, vocational institutes, and similar venues. These displays aim to project the rich and novel design concepts and intelligent technology configurations embedded in Chery, supported by attractive financing terms catering and appealing to a wide array of Saudi Arabian customers.
About Chery:
Founded in 1997, Chery is a globally influential automobile brand located in China. It has the strongest R&D capabilities in core technologies such as engines, transmissions, and chassis for Chinese automobile brands and has established a global automobile R&D team of more than 5,500 people. At the same time, Chery is also the first automobile company in China to export complete vehicles, CKD parts, engines, and thorough vehicle manufacturing technologies and equipment to the world. Up to now, Chery has exported to more than 80 countries and regions, with nearly 9.4 million users worldwide, ranking first in China's passenger car exports for 18 consecutive years.
About Sanabel Modern Motors:
Sanabel Modern Motors is a Mohamed Youssef Naghi company. MYN is active in six main sectors: automobiles, transportation, consumer goods, logistics, pharmaceuticals, and electrical appliances. The company is based on long experiences in-car distribution and maintenance, which it has accumulated through years of continuous service to various and different categories of customers in Saudi Arabia. As a result, it is considered one of the largest companies operating in the automotive sector in the Kingdom.
